Anywhere you look these days, people talk about big data. Whether you are in the technology industry, the retail industry, the supply chain and logistics industry, or any other industry, there is no doubt that big data plays a part. But what does big data actually mean for the cold chain industry? And how can we make sense of it, and can it be profitable?
Let’s put it into perspective first. There are two global trends that feed into this specific trend in the supply chain and cold chain sector. First we have the ubiquity of mobile connections. And second, we have the ability to put all the data gathered from these mobile connections into the ‘cloud’ (in other words, in web based storage).