Article | November 7, 2019

The Role Of Performance App Testing In Insurtech Industry

By Ray Parker

Field Service Apps

Each industry faces various challenges and issues with respect to their application’s performance. This is a challenge that every business needs to take seriously because app users tend to switch to new apps without giving it a second thought. Due to technological advancements, there are new updates every now and then, that can affect the app performance. This is where a performance testing company can play a vital role to ensure software quality.

Meeting Consumers Expectations

Similar to other industries, consumers are also placing their trust in technologies and are more open to taking financial risks. Consumers have always been more interested in investing in the insurance industry. They have trust issues with insurance companies and have also struggled to find a plan that suits them best. However, to avoid these issue insurance companies have collaborated with insurtech companies to meet consumer needs and expectations. More than 80% of insurance executives assure that AI and humans will soon be working hand in hand to improve customer satisfaction.

Effective Performance Testing in the Insurtech Industry

Insurtech companies promise higher cost-effective solutions, yet they need to ensure excellence and speed to improve customer engagement and provide reliable solutions. There is no room for bugs or glitches, as they can have a huge impact on business and revenue.  They cannot compromise on service quality as high risks are involved. By focusing on their application performance they can lift the uncertainty factors from the insurtech services. Improving their app performance can allow insurtech companies to keep a check on what, when and where of a service delivery process. They can effectively manage all the activities.

Consumers lack patience for slow performing apps and in the ever-changing technologies call for more sophisticated performing apps. A performance testing company ensures that they focus on software quality while keeping its performance intact.

Underlying Challenges While Implementing Performance Testing for Insurtech Companies

Insurtech has accomplished delivering enhanced user experience while keeping their costs low. Yet they face a lot of challenges when implementing performance testing solutions, as below:

  1. When insurtech companies leverage artificial intelligence (AI) capabilities to collect data, the validation of this data can be a challenge for them
  2. Due to the sensitive data, insurtech faces alot of concerns with respect to security breaches. Cyber security can be a great challenge for insurtech companies
  3. Experts face problems when it comes to the development of a model that needs to consider all the variables. This causes problems since they do not have expertise in industry-specific requirements.

But when these companies invest in the right performance testing company, they can overcome these challenges and strengthen the security checks, while focusing on software quality too. This transition can be daunting, but with the right experts, it is possible to achieve customer satisfaction. Insurtech companies are expected to deliver exceptional services so that customers can trust in their choice and are sure that their investments are safe and secure.

Author Bio:

Ray Parker is a Senior Marketing Consultant with a knack for writing the latest news in tech, quality assurance, software development and testing. With a decade of experience working in the tech industry, Ray now dabbles out of his New York office.