Wholesalers have a unique position in the global supply chain, acting as intermediaries in the movement of goods between manufacturers and a variety of downstream customers, including resellers, other manufacturers, retailers, other businesses (B2B), restaurants, and even other distributors. Among the product segments in which wholesalers play a large role are food and beverage, healthcare, automotive aftermarket, industrial and professional trade, and other consumer products. The reach of wholesalers today is global, especially in developing countries where smaller, more numerous "traditional" trade outlets dominate the landscape.
This Technology Spotlight examines the value-added role wholesalers play in the supply chain, including such collaborative activities with their trade partners as promotion planning and assortment planning. These efforts are all performed to retain relevance in the value chain while simultaneously finding ways to increase operational efficiencies, reduce costs, and improve financial planning and performance. The paper also looks at the role of Infor and its wholesale distribution solutions in this strategically important market.
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