Old Dominion To Boost Customer Responsiveness While Optimizing Existing Resources

The Less-Than-Truckload (LTL) industry is competitive. To survive, carriers must be able to guarantee customers ontime service and real-time status updates. While customer demands have increased, the need to manage costs has also escalated. Transportation companies must address numerous operational challenges related to vehicle usage and labor costs to support growth and profitability.

Old Dominion stepped up to these challenges by developing a wireless application for pick-up and delivery drivers that could interface with its own host computer system. Old Dominion recognized that an essential but missing piece to its customer service and growth puzzle was a Web-based routing, scheduling and dispatch system to deploy across its fleet of over 12,000 trailers and 118 service centers. Specifically, one that could offer visibility and resource management services from the point of order through optimized route planning and final delivery for improved customer service.