News | November 30, 2007

Market Leader Garda Introduces Its Brand In The U.S. Cash Logistics Operations Starting In New York And Throughout Tri-State

Garda World Security Corporation, one of the most trusted cash logistics, consulting, investigation and security firms in the world, announced recently the introduction of the Garda name in the New York cash logistics market starting in December as part of a six-month nation-wide re-branding campaign.

Garda became the New York market leader in cash logistics with its April 2007 acquisition of AT Systems International Inc., which made Garda North America's second largest cash logistics services provider, with over 9,000 employees and 2,000 vehicles. It became the fifth largest integrated physical security and cash handling firm worldwide on a revenue basis with annualized revenues over CA$1.3B. Garda now holds 18% market share in U.S. cash logistics services, in addition to its existing 15% Canadian market share. With the transaction, Garda also became the market leader in Chicago and Los Angeles as well as New York, securing top position in three of the most highly coveted U.S. markets.

"The introduction of our name in the world's leading financial center is a significant milestone in our plan to establish a competitive nation-wide cash logistics capability," said Garda President and Chief Executive Officer Stephan Cretier. "Since acquiring AT Systems, we have been working on the consolidation of our operations, achieving route optimization, and investing in building a highly efficient national organization providing new technology and solutions to the banking and retail industries."

Beginning on December 12, 2007, the Garda Logo will replace the AT Systems name familiar in New York City and throughout the Tri-State region. The distinctive new logo will be displayed on the company's fleet of armored cars and other vehicles as well as employee uniforms, cash bags and printed materials. The new branding also incorporates a distinctive new quadrant tagline with the terms "Cash," "Logistics," "Smart," and "Technology" reflecting Garda's strategic vision of smart, highly motivated professionals using advanced technology to deliver outstanding service that enables customers to better manage their operations and grow their businesses.

On a daily basis, Garda performs almost 10,000 deliveries and pick-ups throughout the New York City metropolitan area, servicing 38 major banks and other financial institutions.

Garda Cash Logistics provides comprehensive cash management services, including armored transportation, cash vault processing, ATM services, CashLINK cash management and EvenExchange change order services for banking and retail customers. Garda helps customers, predominantly financial institutions and multi-unit retailers operating cash-intensive businesses manage and grow their businesses. The company uses innovative technology and logistical expertise to securely and efficiently move and manage cash and other valuables so customers enjoy greater productivity and profitability.

About Garda
Garda, the fifth largest integrated physical security and cash logistics firm worldwide on an annualized revenue basis, is well known for addressing complex security and investigations issues. As a leading provider in consulting, investigation and security services, Garda is recognized as one of the fastest growing companies with operations across Canada and the United States, Latin America, Europe, the Middle East, Africa, and Asia. With approximately 50,000 dedicated professionals, Garda offers integrated solutions in cash logistics, physical security, consulting and investigations, and enterprise intelligence services. Its team includes specialists and some of the most highly qualified and best-trained experts in the industry. For more information, visit: www.gardaglobal.com and www.gardacashlogistics.com.

SOURCE: Garda World Security Corporation