News | December 20, 2005

Hellmann Worldwide Logistics' Program "Put A Smile On The Face Of A Child"

Source: Hellmann Worldwide Logistics Inc.
Reaching out to 90 young patients hospitalized at the New Orleans Children's Hospital and to the hundreds of other out-patients that visit daily, Hellmann Worldwide Logistics, one of the world's leading logistics providers, has chosen to brighten the Holidays of these children, many of them displaced after Hurricane Katrina, through a program put together by the company's employees.

With its headquarters for the Americas in Miami, FL. the German company created a program called "Put a smile on the face of a child," the first toy drive organized by its employees, who purchased the toys donated to the children. The program was deployed with the help of giant toy manufacturer Hasbro, who offered the gifts at a wholesale price, and the New Orleans Children's Hospital, which is part of the Children's Miracle Network, a non-profit organization that treats around 17 million kids a year in the USA and Canada.

On December 8th, the logistics company transported 514 toys from its headquarters in Miami to the Children's Hospital in New Orleans. The toys were then handed out to the patients in a special ceremony on December 13th. A representative of Hellmann Worldwide Logistics was present along with the Children's Hospital's vice president of marketing. The faces of the ailing children were filled with delight upon receiving the presents. Their memorable reaction deeply touched the executives who were in attendance.

"Every child deserves the right to imagine, dream, invent, play and have fun with toys throughout the Christmas season," said Frank Scheibner, President and CEO for Hellmann USA. "We are very pleased to be part of a program that brings joy to these kids' especially after all they've gone through with Hurricane Katrina." For the executive, the transportation of the freight and all the effort involved is worth a child's smile.

According to the Red Cross and Indiana University's Center on Philanthropy, which track charitable giving, Hurricane Katrina has raised more than $2.7 billion in private donations; just $1 million less than what was given for 9/11.

"Our outreach efforts would not be as far reaching without the support, generosity and sense of immediacy offered by corporations like Hellmann Worldwide Logistics," said Brian Landry, Children's Hospital's Vice President of Marketing. "Hurricane Katrina has devastated the lives of thousands of kids, but we are optimistic that with the support of private companies we will bring back hope to children during this difficult time."

Each year, Children's Miracle Network hospitals provide more than $2.5 billion in charitable care; these non-profit children's hospitals depend on community support. There are many ways everyone can help kids battle every disease and injury. 100% of contributions gained go directly to their local Children's Miracle Network hospital.


Hellmann Worldwide Logistics, the global logistics network, operates from 341 cities in 134 countries and employs in excess of 15,000 dedicated people to serve Hellmann's customers worldwide. For more information about Hellmann, please visit the company's web site at


Headquartered in Salt Lake City, Utah, Children's Miracle Network treats around 17 million kids each year for every disease and condition imaginable. It is the alliance of premier children's hospitals in North America. For more information please visit