News | September 15, 2006

Enterprise Coding And Traceability Solutions: MARKEM To Launch Enterprise Coding And Traceability Solutions At PACK EXPO

MARKEM Corporation, a trusted world leader in product identification systems, announced today that it will launch its enterprise coding and traceability solutions at PACK EXPO, the largest packaging trade show in the Americas. At the trade show, MARKEM will also release solution implementation case studies from Unilever, Campina and other global manufacturers.

"Consumer goods manufacturers today face many demands that affect product identification," said Jeff Miller, President of MARKEM Solutions. "From the drive to reduce recalls, to food labeling regulations, to retailer requirements, these requirements are always growing. It is no longer enough to have stand-alone coding and labeling machines running independently from information systems. Leaders need to get ready with enterprise-level solutions."

MARKEM enterprise coding and traceability solutions address these needs with standardized, scaleable, globally available solutions that ensure accurate identification on product packaging, while sharing information with SAP and other enterprise systems and allowing rapid reporting and production data analysis. MARKEM offers these solutions as a single-source provider, including MARKEM CoLOS™ Software, MARKEM and third-party hardware, and MARKEM Professional Services.

"The new simple, reliable, highly integrated system helped reduce manual inputs and errors," said a traceability project manager at Unilever. "It helps us ensure that we provide more accurate and timely replenishment of our warehouses."

"Many consumer goods manufacturers are deploying new higher functionality business systems that can provide a single system of record and electronic interface to their customers," said John Blanchard, Principal Analyst at ARC Advisory Group. "However, these companies need a factory floor traceability system like that provided by MARKEM, integrated with the business system to form a complete track and trace solution with the granularity, accuracy, and robustness needed to meet current and future business and regulatory requirements."

For more information on MARKEM Solutions call 866-263-4644 or visit www.markem.com/solutions.

About MARKEM Corporation
MARKEM Corporation is a trusted world leader in product identification and traceability solutions, offering a full line of reliable and innovative thermal transfer, laser, ink jet and RFID-based systems. With more than 95 years experience on the factory floor, MARKEM delivers fully integrated solutions that enable product quality and safety, regulatory and retailer compliance, better product recalls and improved manufacturing processes. Headquartered in Keene, New Hampshire, the company has additional development and manufacturing facilities in San Diego, California, Nottingham, England and Schoten, Belgium, with subsidiary companies, distributors and representatives in over 50 countries.

MARKEM CoLOS™ Software
MARKEM CoLOS™ software automates and improves management of packaging lines, product identification and product traceability. Beginning with data acquisition and device management, CoLOS manages product identification on the packaging line including label templates and data, also providing for reporting and integration to enterprise systems including MES, ERP and WMS. These functions provide a scaleable, enterprise-level foundation for MARKEM Enterprise Coding and Traceability Solutions: pallet labeling, coding integrity centralized coding management, track and trace, RFID compliance and automated shipping.