Multinational Retailer Consolidates Its Fulfillment Operations -- Sets New Logistics Benchmark for the Middle East Market
Dubai, United Arab Emirates /PRNewswire/ - Dematic announces the completion of a new automated distribution center for the Landmark Group in Dubai, UAE, allowing the multinational retailer to consolidate the logistics activities for part of its five existing manual distribution sites.
"The automation solution designed by Dematic allows our supply chain network to now operate with enhanced efficiency, productivity and transparency. With this investment, we are advancing technological progress and taking a pioneering position in our region," said Mihin Shah, Chief Supply Chain officer of Landmark Group. The new distribution center is located in the Jebel Ali Free Zone (JAFZA), close to DP WORLD Jebel Ali Port, one of the largest container ports in the world. From this location, the Landmark Group stores and distributes garments, furniture, toys, small goods and more to nearly 1,400 of its retail stores and thereafter directly to end consumers.
"Landmark presented us with an opportunity to go beyond consolidating their fulfillment operations to becoming a partner in transforming their business," said Hasan Dandashly, Dematic President and CEO. "They have experienced remarkable growth in a short amount of time to become one of the largest retailers in the Middle East, Africa, and India, supplying over 2,300 businesses in 24 countries. We take pride in being the kind of resource that Landmark would trust to streamline their operations both to meet current demand and prepare for future success."
A distinctive feature of the 265,000 sqm site is a pallet warehouse (43 meters high) with a silo design and up to 36,000 storage locations for receiving goods. Inventory not immediately needed for distribution are palletized, then stored and retrieved double-deep via four 41 meter stacker cranes (Model SR-U1500/1) with two telescopic forks. The climate-regulated high-bay warehouse stores temperature sensitive items and is equipped with a fire prevention system with an oxygen-reduced environment so even highly flammable goods can be stored.
The Dematic Multishuttle system handles faster moving goods with a patented Inter-Aisle Transfer feature that makes maximum use of space with aisle-spanning exchanges and double-deep storage. With several lifts per aisle and conductor rail-controlled shuttles for high performance acceleration and speed, one shuttle can serve between 700 and 800 storage locations. As a result, up to 15,000 totes per hour can be transported to the picking stations, making it the largest and fastest Dematic has ever installed. "With this distribution center, we have set a logistics benchmark for the entire Middle East," Shah said.
The facility also offers enormous capacities for hanging textiles: The Dematic GOH system can accommodate up to 2 million garments and can achieve high throughput rates of up to 250,000 items per day.
The overall solution has more than 200 workstations with specific applications, including value added services such as customizing goods for specific retailers by adding tags, branding or promotional offers. An 11-kilometer Dematic conveyor system for containers and pallets and a Dematic sortation system completes the operation.
Dematic iQ software ensures smooth and optimal material flow to meet delivery commitments Landmark makes to their retailers. The software operates as a Warehouse Management System (WMS) for stock management and includes a Warehouse Control System (WCS) and a Material Flow Controller (MFC). Goods are dynamically repositioned in four automated warehouse sections and the temperature-controlled manual warehouse, based on current and forecasted demand.
The Dematic iQ software also efficiently handles hanging and flat goods within a single system to meet customer requirements and desired sequencing. At the same time, the software ensures that the right product is at the right place at all times by balancing the workload among the subsystems. "Automation offers scalability and speed while at the same time improving work safety," Shah said. As a result of the consolidated and automated operation, Landmark's B2B and B2C customers can now depend on even better service.
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Dematic is an intralogistics innovator that designs, builds and supports intelligent, automated solutions for manufacturing, warehouse and distribution environments for customers that are powering the future of commerce. With engineering centers, manufacturing facilities and service centers located in more than 25 countries, the Dematic global network of 10,000 employees has helped achieve more than 6,000 worldwide customer installations for some of the world's leading brands. Headquartered in Atlanta, Dematic is a member of KION Group, one of the global leaders in industrial trucks and supply chain solutions, and a leading provider of warehouse automation.
About Landmark Group
Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East and India. An international, diversified retail and hospitality conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 2,100 outlets encompassing over 30 million square feet across the Middle East, North Africa, India and South East Asia.
Landmark Group has a strong workforce of over 55,000 employees and provides a value-driven product range for the family through its retail concepts: Centrepoint, Babyshop, Splash, SHOEMART, Lifestyle, Max, Shoexpress, Home Centre, Home Box, Emax and UAE's first food discounter, VIVA. In addition to the brands developed in-house, the Group also holds the franchise rights for some of the world's leading fashion and footwear brands in the countries where it operates.
The Group brands ensure the delivery of a seamless shopping experience to customers through a keen focus on their e-commerce and omni-channel capabilities.
The Group has also diversified in the leisure, food and hospitality with Landmark Leisure, Citymax Hotels, Fitness First and Foodmark, the restaurant division, which operates the Group's own and franchise food outlets.
As a high-volume retailer, Landmark Group operates the MENA region's largest privately-owned logistics and distribution hub. The company has now advanced to offer 3PL Logistics services with the launch its fully-automated Mega Distribution Centre at JAFZA, Dubai under the brand name of Omega Logistics.
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