A.D. Sutton Evolves into a Category (Manager) All Its Own
Case Study: A.D. Sutton Evolves into a Category (Manager) All Its Own
A.D. Sutton & Sons is one of the largest manufacturers and importers of backpacks and baby accessories, supplying products to well-known stores throughout the United States and Canada. A family-owned business, the corporate headquarters is located in the heart of New York City's fashion district. The company has strong partnerships with many of the largest retail companies in the country. Additionally, A.D. Sutton operates a sourcing office and sample making facility in Hong Kong. The company is well-positioned for the future, with a large design and merchandise staff that keeps the company ahead of the fashion curve, focusing on trend-right products for the consumer marketplace.
A.D. Sutton sells its products to many different classes of customers: grocery stores, drug stores, big box retailers and many specialty retail outlets. An office in Bentonville, Arkansas is dedicated to the company's business with WalMart, for which it is the "Category Manager" in the Baby division. In this capacity, Sutton advises WalMart on vendor-managed inventory, as well as non-technical subjects such as product design, shelf design, the "look" of a store's baby department, right down to colors and even store layout.
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