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Case Study: Philip Morris Uses Intermec Mobile Computers And Printers For Efficient Sales Management
In 1998, Philip Morris Singapore was established to sell and distribute tobacco products to licensed tobacco retailers in the country. To ensure that all retailers are given the best service and logistical support, the company established a direct sales model for better control of sales and delivery.
As an early adopter of technology, Philip Morris embarked on a pilot wireless payment project with the Infocomm Development Authority of Singapore (IDA), Starhub, HCS Solutions Pte Ltd and IBM in 2002, to bring wireless payments to the heartlanders. Philip Morris selected Intermec 760 wireless handheld computers and Intermec PB40 printers for this project and continued to use these Intermec devices as part of their sales management system after the project has been completed.
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