FedEx Web site wins 2 honors

FedEx Corp. said this week that its recently redesigned company Web site, www.fedex.com, won the Best Transportation Web Site WebAward in the 2000 WebAward Web Site Competition.

A subsite of fedex.com, Global Trade Manager, also earned an Outstanding Web Site Award, the company said.

The WebAwards are given by The Web Marketing Association. It is an annual competition for corporate Web sites, with judging criteria that include an Internet standard and industry-peer input. In 1999, FedEx.com won an Outstanding Web Site WebAward in the transportation category.

Online Focus and Quarry Integrated Communications helped with the site redesign, FedEx said.

"FedEx wrote the book on interactivity with their package tracking feature years ago, and it is still as simple as ever," FedEx quoted a contest judge in a statement on its Web site.

Laurie A. Tucker, senior vice president of Global Product Marketing at FedEx, commented on the distinction: "These two WebAwards are strong proof points that fedex.com is delivering on our promise to provide customers with valuable e-services in an easily navigable, highly informative format."

Tucker said that FedEx led the industry in developing interactive Web services.

FedEx noted that the WebAward is the latest in a series of awards the site has won this year.

They include:

• Ad Age named fedex.com the easiest-to-use Web site in the transportation industry.
  
• B-to-B NetMarketing ranked fedex.com as the top site in the transportation and shipping industry.
  
• Business 2.0 honored fedex.com with a first-place tie in overall usability for business-to-business Web sites.
  
• Keynote Business 40 Internet Performance Index ranked fedex.com in the top five sites for speed for seven consecutive weeks during through September and October.

fedex.com was relaunched in June with a new look and feel. Since June, a variety of e-office services have debuted at the site, including FedEx Ship Manager, FedEx eCommerce Builder, Global Trade Manager, and Print, Bind and Ship.

The Memphis, Tennessee, based express carrier and logistics-services company said that many of the site's navigation changes came from of customer suggestions.

The changes have brought more page views and more customers, according to FedEx.

Edited by Michael Lear-Olimpi, Managing Editor, Logistics Online. Reach him at mlear-olimpi@verticalnet.com.